Caroline Garry


b. 1986, HK.


A Seattle-based design and brand strategy consultancy led by Caroline Garry.

Caroline brings over 16 years of design thinking to creating successful brand strategies and systems with a keen eye on customer experience at every step. Her team will help your brand to connect the dots, spark memories, affect change, bring awareness and inspire joy. Caroline has held senior-level positions at ad agencies in Austin and Houston, Texas, and is now rooted in Seattle, where she continues to build her business.

Caroline has led creative thinking on brands including Virginia Mason Hospital and Medical Center, John Wayne Cancer Foundation, Populous Global Architectural Design Firm, Generation TX, Austin City Limits Music Festival, National Co+op Grocers, St. David’s Foundation, Austin Chamber of Commerce, Texas Department of Agriculture, Texas School for the Deaf and the Rothko Chapel. She also previously served as an Adjunct Professor for Visual Communications with Austin Community College. She frequently gives talks about brand and its influence to university students and business professionals of all industries. Her work has been recognized internationally in acclaimed publications such as Graphis.

The services Caroline provides include building brand identity systems from the ground up, performing brand audits, defining strategic positioning, communicating to stakeholders and facilitating change management discussions, leading customer experience workshops, creating event branding, developing corporate promotions and toolkits, launching grassroots movements, visually telling stories through data, designing fresh web and mobile experiences, and constructing compelling package design – all while cultivating relationships with her clients and rolling up her sleeves with them.

When Caroline is not working hard for you or her industry, she’s working hard as a mother, and working hard for her community by passionately leading volunteering efforts hours in progressive politics, civil rights and city infrastructure. Previously from Texas (Houston, by way of Austin), she’s served on several boards including the League of Women Voters of the Houston Area, the Winlow Place Civic Club, and the Houston Tax Increment Reinvestment Zone #27 (Montrose TIRZ). While it ultimately did not pass, one of Caroline’s most informative life experiences was her time volunteering as boots-on-the-ground in support of the Houston Equal Rights Ordinance.

Caroline received a BFA in Communication Design, Summa Cum Laude, from Texas Tech University.

CV available upon request.